NAVIGATE® Career Values Cards
What actually makes work right for you?
Our career choices are shaped not only by what we can do, but also by what we look for in the work experience and what we need in order to feel aligned with it.
NAVIGATE® Career Values Cards were designed to help practitioners explore what individuals look for in their professional experience, what they need in order to feel aligned with their work, and what shapes their career choices and decisions.
60 career values | 6 groups | A professional tool for career exploration and dialogue
Pre-order — the printed edition ships as soon as it is available
Why career values?
We may know the field we want to work in and hold the skills a job requires, yet still not always feel aligned with it.
60 career values across 6 groups
Written in the context of work and career, and organised into groups that cover different aspects of the professional experience.
What makes NAVIGATE® cards different?
The exploration begins during the selection itself, not only once a result has been reached.
Sometimes the question is not only: What do I want to do? but: What do I want from work?
We may know the field we want to work in, and we may have the skills a job requires, yet we do not always feel aligned with it.
Work is not only about what we do; it is also about what we look for in our professional experience and what we need from it.
Achievement and progression may be one person's priority, while another looks for learning and growth, autonomy, stability, relationships, or reward and meaning.
Understanding those priorities helps a person explore deeper questions:
- What am I really looking for in my career?
- What do I need in order to feel aligned with my work?
- What is missing in my current situation?
- What shapes my career choices and decisions?
NAVIGATE® Career Values Cards
The tool includes 60 career values written in the context of work and career, organised into 6 groups that cover different aspects of the professional experience.
The cards are designed to help the practitioner move the client from simply picking the values that seem important to them, to a deeper professional conversation that helps them understand their priorities and connect them to their experiences, options and career decisions.
The value is not only in choosing the card… it is in the conversation it opens.
A tool that makes the client a partner in the exploration, rather than settling for a list of values or a ready-made result.
60 career values across 6 groups
The six groups cover different aspects of the professional experience and help explore priorities in a structured, connected way.
01
Achievement & Career Aspirations
الإنجاز والطموحWhat do I want to achieve and reach in my career?
02
Growth & Learning
النمو والتعلمHow do I want to learn, grow and develop?
03
Work Environment & Lifestyle
بيئة العمل ونمط الحياةWhat working conditions do I need for work to suit me?
04
Autonomy & Work Style
الاستقلالية وطبيعة العملHow do I want to do my work?
05
Relationships & Organizational Culture
العلاقات والثقافة التنظيميةWhat kind of relationships and culture do I need at work?
06
Rewards & Purpose
العائد والمعنىWhat do I want to gain and fulfil through my work?
Each group represents a different aspect of the work experience, while the full picture helps show where a person's career priorities are concentrated.
A look inside the deck
Three cards out of 60. Every card carries the value name in Arabic and English, a clear statement of what it means in the context of work, and a code marking its group and colour.
The remaining values are revealed after purchase, to preserve the value of the tool for practitioners.
What makes NAVIGATE® cards different?
60 career values
A diverse set of values, carefully written in the context of work and professional experience.
6 organised groups
Values sit within six connected aspects, helping explore priorities more broadly and more clearly.
Exploration starts during the activity
The cards open space for reflection and dialogue during the selection itself, not only once a result appears.
More than picking values
The tool helps explore what a value means to the person, why it matters to them, and how it relates to their professional experience.
Connected to career choices and decisions
What emerges during the exploration can be used to understand the current situation and think more deeply about options and decisions.
A complete Practitioner Guide
The tool comes with a professional guide explaining how to apply it and use it in coaching, counselling and career development sessions.
Not just a set of values cards: a tool that turns values into dialogue, and dialogue into a deeper understanding of career priorities.
Start delivering sessions that go deeper
60 career values | 6 groups | A professional tool for deeper career conversations.
One tool… for different career situations
NAVIGATE® Career Values Cards can be used in sessions related to:
Suitable for working with: Students | Graduates | Job seekers | Employees | Career changers | Experienced professionals
Who is it for?
NAVIGATE® cards are designed for professional use by:
What do you get?
Printed Edition
The printed set
A complete set of 60 NAVIGATE® Career Values Cards, with the Practitioner Guide and accompanying resources.
Digital Practitioner Edition
The digital edition
The digital edition of the tool, with the Practitioner Guide and accompanying professional resources, under the licence of use.
Printed + Digital
The complete bundle
The printed set and the digital practitioner edition together, with the Practitioner Guide and accompanying professional resources.
Frequently asked questions
Are NAVIGATE® Career Values Cards a test?
They are an interactive professional tool for exploration and dialogue around career values and priorities. They are not a psychometric test or a diagnostic instrument.
Do I need prior training to use them?
The tool comes with a complete Practitioner Guide that explains how to apply it and use it professionally.
Can they be used with different groups?
Yes. They can be used with students, graduates, job seekers, employees, career changers and experienced professionals.
Can they be used in one-to-one sessions and workshops?
Yes. They can be used in individual career sessions and in group activities, in line with the terms of use and licence.
How are they different from NAVIGATE® Career Interest Cards?
The Career Interest Cards help explore the kinds of activities and work that attract a person, while the Career Values Cards help explore what they look for and need in their professional experience. The two tools complement each other in supporting self-understanding and career choices.
Can the digital edition be shared?
The digital edition is for use under the buyer's licence. Its files may not be redistributed or shared with other practitioners.
Is the digital edition a subscription?
No, it is a one-time purchase under the licence terms of use.
About NAVIGATE®
NAVIGATE® is a professional system developed by Ameera Mayoof to support individuals and practitioners across the different stages of the career journey, from self-understanding and exploring options to decision-making, development and navigating career transitions.
NAVIGATE® Career Values Cards are one of the tools within this system, helping practitioners deliver a practical, interactive career exploration experience that helps individuals understand what they look for in their professional experience and what shapes their choices and decisions.
About the developer
Ameera Mayoof
MBA · PCC · CCSP
Career development coach and HR consultant with over 20 years of experience developing people, leaders and human resources across the Middle East and North Africa.
- Professional Certified Coach (PCC), International Coaching Federation (ICF).
- Certified Career Services Provider (CCSP), NCDA.
- Developer of the NAVIGATE® career development framework.
- Developer of the NAVIGATE® professional tools.
- Developer and lead trainer of the Certified Career Coaching Practitioner programme.
- Author of "The Nine Gates — Your Guide to a Successful and Inspiring Career Journey".
Choose the edition that suits you
Explore what people are really looking for in their professional experience, and start delivering sessions that go deeper for your clients.
The printed edition is available for pre-order
The first print run is being prepared. Reserve your set now by completing your purchase, and it ships to you as soon as it is available. The digital practitioner edition reaches you the moment payment completes.
NAVIGATE® Career Values Cards – Digital Practitioner Edition
PRICE: 59.00 BHDNAVIGATE® Career Values Cards – Printed + Digital Bundle
PRICE: Original price was: 93.00 BHD.83.00 BHDCurrent price is: 83.00 BHD.Shipping is added according to destination where applicable. The digital edition is available from your account as soon as payment completes.